Brand This! What the hell is a brand, and what 5 things do you absolutely need to know to develop a powerhouse brand that will increase your profits and get your big message heard?
Thursday, May 31, 2012 at 2:00pm, EST.
Are you are confused by all of the talk about branding and why it’s important?
Do you want to ensure that your brand is a strong and effective tool for client attraction?
Do you need some straight talk about what this branding business is all about?
When you tune in for this free, no-nonsense call on Thursday May 31, 2012 at 2:00 PM, EST, you’ll get exactly that: straight talk on what a brand is and information on how to develop a brand that will burn your name and message into the minds of your Big “C” (Your Ideal Client, Customer, or Consumer).
Specifically, This Call Will Teach You:
What a brand is (and what it isn’t).
The five parts of a powerhouse brand.
How a well-designed and defined brand will increase sales and connect you to your Big “C” (Ideal Client, Customer or Consumer).
Why Does Any of This Matter?
In this crazy, fast-paced world, you have three to five seconds to get someone’s attention. That’s not even time for a complete sentence. That’s a blink of an eye.
The most effective and memorable way to grab attention is through your visual brand.But a logo, picture, or color scheme isn’t enough (not even cool one). Good visual brands—ones that captivate and get lodged into a person’s subconscious—are part of something much larger. They clearly communicate what that company is about and what difference it can make.If you are not communicating the right thing through your visual brand, not only will you miss the three-to-five second window, you also won’t be able to attract your ideal client. Your visual brand is a homing device, and every time it misses its target because the message is unclear, it’s a missed opportunity to connect with your ideal client.
Listen in as Darla LeDoux interviews me, all about how brands work, and the five things you don’t know about branding that can increase your profits and get your big message heard.