In this crazy, fast-paced world, you have three to five seconds to get someone's attention. That's not even time for a complete sentence. That's the blink of an eye.
The most effective and memorable way to grab attention is through your brand. But a logo, or color scheme isn’t enough (not even cool one). Good brands—ones that captivate and get lodged into a person’s subconscious—are part of something much larger. They clearly communicate what that company is about and what difference it can make.
If you are not communicating the right thing through your brand, not only will you miss the three-to-five second window, you also won’t be able to attract your ideal client. Your brand is a homing device, and every time it misses its target because the message is unclear, it’s a missed opportunity to connect with your ideal client.
This workbook will walk you through a series of exercises that will help you craft an authentic brand strategy that captivates clients and increase profits.
Specifically, You will get clear about the 5 elements that make up the foundation of
your brand:
Who is your Big "C" (ideal Client Customer or Consumer)
What is your Drive (the purpose of your brand, why you do what you do)
What is your Stand (your brand promise, What do people expect when they buy your product or service, what is in it for them)
What is your Scoop (what makes you unique, different and credible, why we should believe your brand promise)
What is your Vibe (the qualities and personality and values of your brand)
I am offering this workbook at no charge!
Value – $197
Simply fill in the form below and get started today!
